希尔顿发布第14个酒店品牌：Tapestry Collection

反正我觉得各大集团新的品牌都在挑战我们的各种发音和文法……都那么奇怪。希尔顿的第14个品牌会如之前的Curio Collection一样收购一些独立精品酒店，来保持不一样的特色。不过这个品牌的定位应该会低于Curio Collection的那些。

这里是希尔顿官方发文：

MCLEAN, Va.–(BUSINESS WIRE)–Hilton (NYSE: HLT) today announced the launch of a vibrant new brand that offers guests a refreshing choice for an independent hotel stay: Tapestry Collection by Hilton. Tapestry Collection by Hilton marks the 14th brand and second collection brand for Hilton, the world’s fastest-growing hospitality company on an organic net unit growth percentage basis.

Tapestry Collection by Hilton was curated due to customer and owner demand for original upscale hotels that cater to guests seeking reliability and value in their independent hotel choices. Each hotel will maintain its inpidual spirit, offering guests an experience that is approachable and familiar as well as different from other hotels. In addition, each stay is backed by the reassurance of the Hilton name as well as its unmatched commercial engine and award-winning Hilton HHonors program.

“The launch of Tapestry Collection by Hilton extends Hilton’s proven growth strategy, which focuses on developing clearly-defined brands organically to grow our global footprint, create more hotel options for existing guests and attract new guests,” said Christopher J. Nassetta, president and CEO, Hilton. “Tapestry Collection by Hilton will enable us to provide the best of both worlds to travelers who are looking for an independent hotel experience but also want the consistency and reassurance they expect from Hilton.”

Seven hotels have signed letters of intent with the collection in the following cities: Syracuse, N.Y.; Chicago, Ill.; Nashville, Tenn.; Warren, N.J.; Hampton, Va., and two in Indianapolis, Ind. The collection has an additional 35 deals in process, with the first property expected to convert to Tapestry Collection by Q3 2017. Further additions to the collection will be announced in the coming months.

The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which has been highly successful since launching in 2014. Curio today operates more than 30 upper upscale hotels in seven countries with another 45 in the global development pipeline.

According to Bobby Bowers, Senior Vice President, Operations, for industry research firm STR, the supply of independent properties in the upscale market is estimated to be more than 15,000 hotels globally. “Considering the size of the market, Tapestry Collection by Hilton should find ample opportunity for conversions well into the future,” Bowers said. “This move is consistent with Hilton’s strategy of creating and developing original brands that fuel organic growth.”

预计17年第三季度我们就能看到第一家Tapestry Collection酒店了。相信中国马上也会有的，毕竟这个蛋糕还是很大的。